| LEADER 00000nam 2200000uu 4500 |
| 001 45477 |
| 003 ULIBM |
| 008 120809s2006||||th 000 0 tha d |
| 020 ^a1598690825
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| 082 00 ^a659.1^bC-T
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| 100 1 ^aCohen, Barry H.
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| 245 10 ^a10 ways to screw up an ad campaign :^band how to create ones that work
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| 260 ^aAvon, Mass. :^bAdams Media,^c2006.
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| 300 ^avii, 262 p. ;^c22 cm. 495 บาท
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| 504 ^aIncludes bibliographical references (p. 249) and index.
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| 650 0 ^aAdvertising.
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| 650 0 ^aSmall business.
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| 856 41 ^a3Table of contents
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| 955 sb39 2006-05-08^isb39 2006-05-08 email to publ. re author^asb39
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| 999 ^aกัลยา เตชะ
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